Your business knows who came. We find who didn't come back — and why. Driftback detects when expected customer behavior stops happening and shows who needs attention before the opportunity is lost.
No integrations required. Start with a CSV. No credit card.
Action Now
Drifting
Watch
Member A
Action NowTrain at least once every 7 days was expected by Sep 2. 21 days overdue.
21
days overdue
Member B
DriftingTrain at least once every 7 days was expected by Sep 15. 8 days overdue.
8
days overdue
Member C
WatchTrain at least once every 7 days was expected by Sep 21. 2 days overdue.
2
days overdue
The problem
By the time anyone notices, the habit is gone. Driftback watches for the moment an expected action doesn't happen — so you can step in while it still matters.
Normal behavior
Attends weekly
Expected action
Next visit by day 7
Didn't happen
Day 15, nothing
Drift detected
Flagged: Drifting
Recovery action
Personal check-in
Outcome
Returned / lost
How it works
Upload a CSV with names, last activity and optional customer value. No integrations needed.
Start from a preset for your business type — e.g. train once every 7 days — and adjust intervals and grace periods.
Every customer is compared against your rule. Overdue customers become Watch, Drifting or Action Now — with the reason.
Assign a recovery sequence, follow up, then record whether they returned, booked or were lost.
One platform · many recurring businesses
Each business type starts with an editable expectation. Everything is configurable.
Fitness
Default: attend at least once every 7 days
Martial Arts
Default: train at least once every 7 days
Wellness
Default: book another session within 14 days
Nutrition
Default: complete a check-in every 7 days
Medical
Default: schedule follow-up within 30 days
Dental
Default: return for a visit within 180 days
Other
Default: return within 30 days
The product
Risk levels aren't black-box predictions. Every flag is explained by your own rule and the customer's real activity — "Usually every 6–7 days. Last activity 15 days ago."
A ranked list of who needs attention: expected action, normal pattern, current pattern, days overdue and recommended next step.
Visits, classes, bookings, check-ins, purchases — any activity type. Behavior patterns come from real history.
Build multi-step sequences (email, SMS, WhatsApp, manual follow-up) and enroll drifting customers. Your team handles delivery.
Add a value per customer and see how much is tied up in open opportunities. No estimates — only values you provide.
Record Recovered, Booked, Returned, Responded, Converted, No response or Lost. Recovered Value comes only from these records.
Activity trends, expected vs actual, opportunities over time and outcomes — all counted from your data.
Action Now
Well past the expected window
Drifting
Beyond the grace period
Watch
Overdue, still within grace
Recovered
Outcome recorded
Export from your booking, membership or practice software and upload. Re-upload later and new activity is added to existing customers — duplicates matched by email.
Pricing
The Free Recovery Audit shows where drift may be happening in your customer base before you commit to anything.
Founding Business Program
$149/month
Limited early-access spots for recurring businesses.
Automated message delivery integrations are on the roadmap and not included yet.